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Facebook Profit Hits An All-Time High, Unaffected By Recent Scandals - So Far

The crisis of public trust confronting Facebook has yet to impact the company's bottom line - at least for the time being.

Facebook Profit H
Facebook is at a most perilous moment in 14-year history despite users saying they deleted Facebook.

SAN FRANCISCO:  The crisis of public trust confronting Facebook has yet to impact the company's bottom line - at least for the time being.

On Wednesday, Facebook said its first-quarter revenue, which is dominated by advertising, grew by 49 percent to $12 billion. Net profit jumped 65 percent from the same period a year earlier to $4.9 billion.

Despite many users saying they deleted Facebook as the result of a privacy scandal that erupted in mid-March, 13 percent more people logged on each day in March than in the same month a year ago.

 It's possible that the effect of deletions and other fallout will be more notable in the second quarter.

"Despite facing important challenges, our community and business are off to a strong start in 2018," Mark Zuckerberg, Facebook CEO, said in a statement.

Facebook is at the most perilous moment in its 14-year history. The social network is weathering the fallout from a scandal over data privacy,

 in which the company's lax policies enabled a Trump-affiliated consultancy called Cambridge Analytica to inappropriately siphon the private profiles of up to 87 million Facebook users. 

Facebook is facing several class action lawsuits as well as a Federal Trade Commission investigation into its practices.

Its stock has dropped 14 percent since the controversy erupted. But the strong quarterly growth sent its stock price up more than four percent in after-hours trading Wednesday.

"This is probably the most important earnings they've had," said Daniel Ives, Chief Strategy Officer and Head of Technology Research for the research firm GBH Insights. 

"In light of consumer outrage after Cambridge Analytica, there is massive pressure to show that their advertising model hasn't been significantly impacted by the black cloud of the last few months."

The company is also in the midst of a costly hiring spree as it beefs up security to address disinformation and other forms of manipulation of its platform. 

The company plans to hire around 10,000 additional workers, including content moderators around the world, to bolster this effort.

A recent study by the American Press Institute and the Associated Press-NORC Center for Public Affairs Research found that just 12 percent of people trusted Facebook as a news source.

 Another poll by Axios and SurveyMonkey found that Facebook's favorability fell 28 points in the past five months - more than twice as much as that of rivals Amazon and Google.

Last quarter, Zuckerberg touted surprising new metrics that people were spending fewer hours per day on Facebook - a consequence of the company's new push to emphasize the quality of interactions on its platform over the popularity of content.
 Those changes have also contributed to stalled growth in some places, including a slight drop in the number of U.S. users.

Facebook is also adapting to sweeping new privacy laws in Europe that give citizens a much more say in how their data is used.

 The law slaps technology companies that break the rules with steep fines of up to four percent of global profits. Facebook is pouring resources into preparing for these changes.

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